We had the opportunity to work on the release of “Chemistry” by Alex Mills and GUZ.
The goal was to generate buzz and curiosity around the track before its official release.

Strategy:
We created meme-style content using the track and distributed it across our network of TikTok pages.
The content focused on fun, relatable themes that fit the House music community.

Results:

• 1,700,000 VIEWS

• 255,000 LIKES

• 17% ENGAGEMENT RATE

The campaign successfully built strong organic hype and positioned the track for a powerful release.