We had the opportunity to support the release of “Feeling Low” by Alexander Rya, an up-and-coming DJ and producer from Italy.
This was his first international breakthrough, and our role was to help the track reach a global audience.

Goal:
Use influencer marketing to spread awareness around the track by populating the TikTok sound with summer-themed content that matched the song’s vibe.

Strategy:
We activated a network of influencers to use the track in their videos, creating a consistent wave of engaging, summer-style content across target markets.

Results:

• 10,000,000 VIEWS

• 720,000 LIKES

• 10% ENGAGEMENT RATE.

This campaign helped position Alexander Rya as an emerging international artist and gave his track strong visibility worldwide.