We had the opportunity to work on Calvin Harris’ release “Smoke The Pain Away”, a track that stood out from his usual EDM style.

Goal:
Tease the track to the house music community and build interest around this fresh and original direction.

Strategy:
We created and repurposed live clips of Calvin Harris performing the track and shared them across our network of TikTok accounts.

Results:

• 100,000 VIEWS

• 10,000 LIKES

• 10% ENGAGEMENT RATE

This campaign helped authentically introduce Calvin’s new sound and engaged with the EDM community..