We had the opportunity to work on “Tantalizing”, the first Afro House release by global icon Tiësto.
This marked a new direction in his sound, and our goal was to help introduce it to the right audience.

Goal:
Engage the house music community and drive awareness and discovery around the track.

Strategy:
We created and shared content using the track across our network of TikTok accounts, focusing on formats and memes hat resonate with the Afro Hous community.

Results:

• 100,000 VIEWS

• 8,000 LIKES

• 9% ENGAGEMENT RATE